VTB United League General Director Ilona Korstin spoke about the goals and features of the new WINLINE Basket Cup after game between Zenit and UNICS.
«We have brought together the best Russian teams in performance and marketing achievements, as well as two international teams Mega and Igokea. Our tournament has international status, which was one of the main objectives of the new competition from the start.
The League along with the clubs and our new partner WINLINE apply the experience of the All-Star Game and making basketball games spectacular event for fans. We are working hard to improve the TV visual, creating a brand identity in orange colors and improving the lighting in the arenas. This makes basketball games more attractive and interesting for our viewers.
I think we managed to attract a new audience at Zenit and UNICS game in St. Petersburg. And although it was a working day, not the most convenient time, and there was a football game going on at the same time, the arena was almost full (5,000 spectators – approx. WINLINE Basket Cup).
In case of basketball, Zenit is currently experiencing significant issues with its roster due to injuries. In contrast, UNICS is currently in excellent shape, demonstrating mature and high-quality play.
Alexey Shved is one of the best players of recent years, so his signing is always a big event. I think that the experienced and competent coach Perasovic will find a use for him. This is a well-considered move by the management and coaching staff. All that remains is to wish Alexey good luck and hope he gets into the rhythm of the game as quickly as possible».